And when I say “consumer” I mean “consumer”. But unlike the objects of our host’s consumption, this way of thinking should never be a “sometimes food” for smart differs. But the big question is: which of these plates are you going to buy?

For any brand geeks (or serious professionals) in the Ottawa area, Brandvelope is partnering with the Ottawa Centre for Research and Innovation (OCRI) to deliver this event in May.

GM announced yesterday that it would be phasing out the Pontiac brand, after 83 years. The burning question in my mind is: who killed the brand? The Sunbird? The Montana? The Aztek? One thing is for sure. Pontiac cars, at one time, appealed to a young, hip demographic. At some point in the last 30 [...]

I’m a few weeks late on this one, but I still couldn’t resist. The AIG brand is dying. Massive debt, government bailouts, and huge executive bonuses, coupled with excessive media coverage and concern on the part of taxpayers everywhere, has left the brand on the brink of collapse. So, how does AIG respond? By removing [...]