And when I say “consumer” I mean “consumer”. But unlike the objects of our host’s consumption, this way of thinking should never be a “sometimes food” for smart differs.
But the big question is: which of these plates are you going to buy?
Apr
29
Shameless plug
For any brand geeks (or serious professionals) in the Ottawa area, Brandvelope is partnering with the Ottawa Centre for Research and Innovation (OCRI) to deliver this event in May.
Apr
28
Brand Brief: R.I.P. Pontiac (1926-2010)
GM announced yesterday that it would be phasing out the Pontiac brand, after 83 years.
The burning question in my mind is: who killed the brand? The Sunbird? The Montana? The Aztek?
One thing is for sure. Pontiac cars, at one time, appealed to a young, hip demographic. At some point in the last 30 years, that appeal died, and took with it the Pontiac brand.
Apr
16
Brand Brief: AIG disappearing act
I’m a few weeks late on this one, but I still couldn’t resist. The AIG brand is dying. Massive debt, government bailouts, and huge executive bonuses, coupled with excessive media coverage and concern on the part of taxpayers everywhere, has left the brand on the brink of collapse. So, how does AIG respond? By removing the AIG name from one of their high-profile New York buildings.
The message: “Run away!”
The lesson: be conscious of every decision you make that may affect how consumers view your brand. Who knows, maybe the sign needed to be polished. But it seems more like captain AIG jumping from his sinking ship.
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