Brand Brief: AIG disappearing act
I’m a few weeks late on this one, but I still couldn’t resist. The AIG brand is dying. Massive debt, government bailouts, and huge executive bonuses, coupled with excessive media coverage and concern on the part of taxpayers everywhere, has left the brand on the brink of collapse. So, how does AIG respond? By removing the AIG name from one of their high-profile New York buildings.
The message: “Run away!”
The lesson: be conscious of every decision you make that may affect how consumers view your brand. Who knows, maybe the sign needed to be polished. But it seems more like captain AIG jumping from his sinking ship.
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