Brand Brief: R.I.P. Pontiac (1926-2010)
GM announced yesterday that it would be phasing out the Pontiac brand, after 83 years.
The burning question in my mind is: who killed the brand? The Sunbird? The Montana? The Aztek?
One thing is for sure. Pontiac cars, at one time, appealed to a young, hip demographic. At some point in the last 30 years, that appeal died, and took with it the Pontiac brand.
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