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Beg to Differ

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You are here: Home / Types of Brands / Automotive Brands / A modest proposal for General Motors and the new boss

A modest proposal for General Motors and the new boss

June 1, 2009 // Dennis Van Staalduinen 2 Comments

So with all the kerfuffle around the GM bankruptcy (and the gajillions of dollars we’ll all be shelling out to save its butt from the fire), troche the one thing that gets forgotten as always is the brand strategy angle: 60-90 days from now, GM will be re-emerging from bankruptcy under a new coporate banner. Now, that could be a simple mechanical switch, but we at Brandvelope started thinking: what if the new boss has something to say about that?

BRAND STRATEGY DECK
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http://www.begtodiffer.com/LADYLIBERTYMEETSGM

Filed Under: Automotive Brands, Brand Value, Humour, Recession Tagged With: big three, brand architecture, brand comparison, brand management, brand strategy, Humour, re-branding

Comments

  1. Theo says

    June 2, 2009 at 5:55 pm

    Well done, Dennis! These troubling times make for a loads of re-branding and re-positioning opportunities and a few chuckles.

    Reply
  2. Jimm Fox says

    June 5, 2009 at 3:41 pm

    Nicely done Dennis. All of these are better alternatives than GM’s recent release of generic marketing drivel: “This is about getting down to business. Because the only chapter we’re focused on is Chapter One.”

    See http://www.onemarketmedia.com/blog/ for a longer rant.

    Reply

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