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An open letter to Tim Hortons

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First off, happy Canada Day to everyone!  And to Timmies, welcome back!

There couldn’t be a more fitting time for such an iconic Canadian brand to return to its roots in the Great White North.  Sure, you’ve stated that your move back to Canada is for tax reasons alone, but I know the real reason, Tim.  You missed us!  You’ve always been Canadian.  Never truly left.  Three years you spent in your surrogate home of Delaware, and how awfully lonely they must have been.  No one knew your name, and I bet they don’t even play hockey on the street or order double-doubles.

I know that expansion is a necessary evil, and there are so many Americans that have never tasted your wonderfully consistent blend of coffee and doughnuts (excuse me – donuts).  I know that Times Square is slightly flashier than Hamilton or Oakville, and I get what you’re trying to do down there.  I just ask that as you expand, please remember your roots, and don’t leave us again.  Once you’ve surpassed Starbucks and are taking on McDonalds head-to-head, continue to tell the world: “We’re Canadian! We make doughnuts and we support Timbits minor sports!”

I hope that a slight tax break or a convenient partnership will not cause you to jump ship in the future.  I hope that Tim Hortons is here to stay.

So, this Canada Day, enjoy your double-double with pride.  Tim Hortons in coming home.

The Globe and Mail: http://bit.ly/8pe94
The National Post: http://bit.ly/P4G3o
Reuters: http://bit.ly/Pvs7Q
Forbes: http://bit.ly/i6PnO
Bloomberg: http://bit.ly/14lDE3

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