Check it out! Microsoft with an advertisement that I might actually WANT to watch?! Sounds crazy, no? Sure, it doesn’t have Jerry Seinfeld and Bill Gates (not sure what was going on there) but it is current, edgy, and even goes so far as to poke fun at the ‘Soft! Whether you’re a Microsoft junkie, or just a casual Word user, this ad is for you.

BUT – this drifts so far from Microsoft’s current lineup that I wonder if it is able to add equity to the brand, or whether it confuses an already crowded space. The ad DIFFERS for sure – it differs greatly from the competition, but also from Microsoft’s other advertising campaigns.

WHAT DO YOU THINK? Is Microsoft turning over a new leaf? Increasing the brand’s reach and value? Will it remain online, or will Microsoft take the campaign to cable TV as well? Will it matter?

http://www.office2010themovie.com/