3 thoughts on “Brand brief: SciFi rebranding – stranger than fiction?”

  1. I don’t understand why people insist on messing up a perfectly good brand with a “unique” spelling. We have a neighborhood in Fresno called that has a very strong brand–Tower District. It is the gritty, artsy neighborhood.

    Just to the south of the neighborhood, a developer (first mistake) is revitalizing and old apartment complex. It will actually look very good; however, her is trying to brand the neighborhood as SoTow (South of Tower). Here’s my issue: They want it to be pronounced Sew Tao…it looks like it is pronounced Sow Toe. Nice effort. I hate rewarding effort.

  2. I want begin my online vendue internet site. I don’t know anything about programming. What kind of programres and what experience do they necessitate to have for me to build a vendue internet site? If i could get a list with all the peoples i ask to charter, and some more information on how everything works would be really apreciated. As well if you could tell me around how much each one of these employees makes would be great too. Thanks in advance!

  3. Bunching small wires before concentric stranding adds the most flexibility. Copper wires in a cable may be bare, or they may be plated with a thin layer of another metal, most often tin but sometimes gold, silver or some other material.

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