Comments on: Brand brief: SciFi rebranding – stranger than fiction? http://www.begtodiffer.com/2009/07/in-brief-scifi-rebranding-stranger-than-fiction/?utm_source=rss&utm_medium=rss&utm_campaign=in-brief-scifi-rebranding-stranger-than-fiction Branding for humans Thu, 29 Jul 2010 16:13:12 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Travis Sheridan http://www.begtodiffer.com/2009/07/in-brief-scifi-rebranding-stranger-than-fiction/comment-page-1/#comment-68 Travis Sheridan Tue, 14 Jul 2009 21:05:01 +0000 http://www.begtodiffer.com/?p=243#comment-68 I don't understand why people insist on messing up a perfectly good brand with a "unique" spelling. We have a neighborhood in Fresno called that has a very strong brand--Tower District. It is the gritty, artsy neighborhood. Just to the south of the neighborhood, a developer (first mistake) is revitalizing and old apartment complex. It will actually look very good; however, her is trying to brand the neighborhood as SoTow (South of Tower). Here's my issue: They want it to be pronounced Sew Tao...it looks like it is pronounced Sow Toe. Nice effort. I hate rewarding effort. I don’t understand why people insist on messing up a perfectly good brand with a “unique” spelling. We have a neighborhood in Fresno called that has a very strong brand–Tower District. It is the gritty, artsy neighborhood.

Just to the south of the neighborhood, a developer (first mistake) is revitalizing and old apartment complex. It will actually look very good; however, her is trying to brand the neighborhood as SoTow (South of Tower). Here’s my issue: They want it to be pronounced Sew Tao…it looks like it is pronounced Sow Toe. Nice effort. I hate rewarding effort.

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