Comments on: 25 meaningless tag lines http://www.begtodiffer.com/2009/08/25-meaningless-tag-lines/ Branding for humans Sun, 14 Mar 2010 06:50:04 -0700 http://wordpress.org/?v=2.8.6 hourly 1 By: Cat Kenny http://www.begtodiffer.com/2009/08/25-meaningless-tag-lines/comment-page-1/#comment-20251 Cat Kenny Sun, 23 Aug 2009 19:21:35 +0000 http://www.begtodiffer.com/?p=691#comment-20251 This tagline isn't exactly meaningless, but it certainly is disturbing. "Panama - It will never leave you." I burst into giggles when I spotted this advertisement on the subway, early one morning on my way to work. Maybe I've lived in this dirty city too long - all I could think of was bad things that you might pick up on a visit to a foreign locale. Things you might wish would leave you. This tagline isn’t exactly meaningless, but it certainly is disturbing.

“Panama – It will never leave you.”

I burst into giggles when I spotted this advertisement on the subway, early one morning on my way to work. Maybe I’ve lived in this dirty city too long – all I could think of was bad things that you might pick up on a visit to a foreign locale. Things you might wish would leave you.

]]> By: Ron Watt http://www.begtodiffer.com/2009/08/25-meaningless-tag-lines/comment-page-1/#comment-17443 Ron Watt Thu, 20 Aug 2009 05:01:07 +0000 http://www.begtodiffer.com/?p=691#comment-17443 Wish I could have read this when I printed... please tweak your print.css so it prints the full story. Wish I could have read this when I printed… please tweak your print.css so it prints the full story.

]]> By: Erik Johnson http://www.begtodiffer.com/2009/08/25-meaningless-tag-lines/comment-page-1/#comment-16518 Erik Johnson Tue, 18 Aug 2009 23:10:18 +0000 http://www.begtodiffer.com/?p=691#comment-16518 Great post! I would say that most slogans do nothing to promote their difference. Walmart went from a great tag line, Always Low Prices. Always to Save Money, Live Better. What a shame. If you have a great tag line like Walmart had, leave it alone. Great post! I would say that most slogans do nothing to promote their difference. Walmart went from a great tag line, Always Low Prices. Always to Save Money, Live Better. What a shame. If you have a great tag line like Walmart had, leave it alone.

]]> By: Lauren Hughes http://www.begtodiffer.com/2009/08/25-meaningless-tag-lines/comment-page-1/#comment-16509 Lauren Hughes Tue, 18 Aug 2009 13:33:35 +0000 http://www.begtodiffer.com/?p=691#comment-16509 Here's a great little quiz that illustrates your point to perfection. http://www.rickliebling.com/2008/10/13/the-sports-marketing-world-is-flat-nhl-marketing/ “Our Team. Our Tradition.” – Carolina Hurricanes “Spirit is Everything” – Toronto Maple Leafs Here’s a great little quiz that illustrates your point to perfection.

http://www.rickliebling.com/2008/10/13/the-sports-marketing-world-is-flat-nhl-marketing/

“Our Team. Our Tradition.” – Carolina Hurricanes

“Spirit is Everything” – Toronto Maple Leafs

]]> By: Mary Lorson http://www.begtodiffer.com/2009/08/25-meaningless-tag-lines/comment-page-1/#comment-16508 Mary Lorson Tue, 18 Aug 2009 13:21:18 +0000 http://www.begtodiffer.com/?p=691#comment-16508 To get into the worst of the worst you have to check out major league sports. How can organizations with so much cash consistently suck at marketing? To get into the worst of the worst you have to check out major league sports. How can organizations with so much cash consistently suck at marketing?

]]> By: Dennis Van Staalduinen http://www.begtodiffer.com/2009/08/25-meaningless-tag-lines/comment-page-1/#comment-16415 Dennis Van Staalduinen Sun, 16 Aug 2009 11:21:44 +0000 http://www.begtodiffer.com/?p=691#comment-16415 Yeah, Technically Beautiful is a true modern classic. But I'd categorize it as just "tin-eared-awful" as opposed to meaningless. Yeah, Technically Beautiful is a true modern classic. But I’d categorize it as just “tin-eared-awful” as opposed to meaningless.

]]> By: Lauren Hughes http://www.begtodiffer.com/2009/08/25-meaningless-tag-lines/comment-page-1/#comment-16304 Lauren Hughes Fri, 14 Aug 2009 21:45:19 +0000 http://www.begtodiffer.com/?p=691#comment-16304 Speaking of the big smoke, Tourism Toronto currently uses the tag "We've been waiting for you." Incredibly generic, and in my opinion, also quite creepy. I keep thinking "What? How did you know?" On the website still, and I even saw a bus shelter ad the other day! http://www.toronto.ca/visitors/index.htm Speaking of the big smoke, Tourism Toronto currently uses the tag “We’ve been waiting for you.”

Incredibly generic, and in my opinion, also quite creepy. I keep thinking “What? How did you know?”

On the website still, and I even saw a bus shelter ad the other day!

http://www.toronto.ca/visitors/index.htm

]]> By: Justin Young http://www.begtodiffer.com/2009/08/25-meaningless-tag-lines/comment-page-1/#comment-16283 Justin Young Fri, 14 Aug 2009 21:15:00 +0000 http://www.begtodiffer.com/?p=691#comment-16283 Amusing article, thanks. I recall a number of years ago Ottawa paid hundreds of thousands to create a tagline for the city's new marketing slogan – "Ottawa: technically beautiful." It was intended to highlight Ottawa as both a technology centre and a tourism destination. It was widely panned and buried quickly for obvious reasons. Toronto proceed to spend millions coming up with "Toronto Unlimited" as part of the most lame branding program ever created... Amusing article, thanks.

I recall a number of years ago Ottawa paid hundreds of thousands to create a tagline for the city’s new marketing slogan – “Ottawa: technically beautiful.”
It was intended to highlight Ottawa as both a technology centre and a tourism destination. It was widely panned and buried quickly for obvious reasons.

Toronto proceed to spend millions coming up with “Toronto Unlimited” as part of the most lame branding program ever created…

]]> By: Lauren Hughes http://www.begtodiffer.com/2009/08/25-meaningless-tag-lines/comment-page-1/#comment-16081 Lauren Hughes Thu, 13 Aug 2009 22:29:18 +0000 http://www.begtodiffer.com/?p=691#comment-16081 Thanks Nancy! And great post yourself - eerily similar. My favourite: "Powering tomorrow. (You want power today? Good luck!)" Thanks Nancy!

And great post yourself – eerily similar. My favourite: “Powering tomorrow. (You want power today? Good luck!)”

]]> By: Lauren Hughes http://www.begtodiffer.com/2009/08/25-meaningless-tag-lines/comment-page-1/#comment-16079 Lauren Hughes Thu, 13 Aug 2009 22:22:09 +0000 http://www.begtodiffer.com/?p=691#comment-16079 Wow, that one is pretty extreme. Reminds me of the Listerine campaign in the '30s that coined the phrase "Always a bridesmaid, never a bride." Ads featured a lonely woman who could not get a man - because of her bad breath! Amazing what the Mad Men could get away with. Wow, that one is pretty extreme.

Reminds me of the Listerine campaign in the ’30s that coined the phrase “Always a bridesmaid, never a bride.” Ads featured a lonely woman who could not get a man – because of her bad breath! Amazing what the Mad Men could get away with.

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