Last week, we asked whether or not GM would be able to “go the distance” after creating a huge buzz surrounding the “What is 230?” campaign for the Chevrolet Volt (still not as good as 330). Since then, GM has done little to ease our minds. The foray into Internet marketing lacked information, timing, and [...]

We’ve compiled a list of the 25 worst acronyms, and yesterday we showed you that tag lines need to help people. We’ve also covered more municipal tag lines and other local examples. But now, here’s a list of 25 useless tag lines from brands that should know better. 25 useless taglines Note: most of these [...]

When I was in Korea a few years back, I was struck that even in cities where very few people spoke English, “upscale” stores always had an English tagline under an English name. But the words didn’t seem to matter: most were incomprehensible, vague, or with uninteded double entendres (as below). Weirdly, these businesses seemed to have taglines simply for the sake of filling [...]

And in a startling development, a new company has chosen this day to steal GM’s thunder after GM’s unveiling of the “230″ campaign for the Chevy VOLT this morning. The big news: this upstart is launching a new vehicle that has been proven to go 100 miles further than the Volt with a single gallon [...]

Last week there was widespread (and agency-fuelled) speculation about the meaning of the mysterious “230″ campaign. AdAge managed to uncover that the source was General Motors, but not much beyond that. Well, this morning Twitter is abuzz with the answer: 230 is the EPA-verified mileage per gallon for the new Chevy Volt. (Translation for the [...]

Registration has just opened for the August edition of our successful Beg to DIFFER Brand Strategy Boot Camp – brought to you by the Ottawa Centre for Research and Innovation (OCRI) and Brandvelope Consulting. Register here at the OCRI Web site. This  boot camp is for all managers and executives with marketing, PR, or communication responsibility–whether in [...]