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	<title>Comments on: The great brain freeze: the perils of too much ice cream&#8230; or choice</title>
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	<description>Branding for humans</description>
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		<title>By: Hallelujah! Another mobile brand in Canada&#8230; or is it? &#124; Beg to Differ</title>
		<link>http://www.begtodiffer.com/2009/09/the-great-brain-freeze/comment-page-1/#comment-36792</link>
		<dc:creator>Hallelujah! Another mobile brand in Canada&#8230; or is it? &#124; Beg to Differ</dc:creator>
		<pubDate>Fri, 30 Jul 2010 19:50:36 +0000</pubDate>
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		<description>[...] The first problem is VOLUME of choice: Humans can only handle so many choices before they go &#8220;tharn&#8221; (see Beg to Differ the Great Brain Freeze for more) [...]</description>
		<content:encoded><![CDATA[<p>[...] The first problem is VOLUME of choice: Humans can only handle so many choices before they go &#8220;tharn&#8221; (see Beg to Differ the Great Brain Freeze for more) [...]</p>
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		<title>By: Dennis Van Staalduinen</title>
		<link>http://www.begtodiffer.com/2009/09/the-great-brain-freeze/comment-page-1/#comment-29448</link>
		<dc:creator>Dennis Van Staalduinen</dc:creator>
		<pubDate>Mon, 14 Sep 2009 16:10:10 +0000</pubDate>
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		<description>That might help. But the big problem is that they forgot what made them successful in the first place: LIMITING people&#039;s choices to make their lives (and decisions) easier. I think fast food joints need to trim the fat in their product menus - as well as in their food.</description>
		<content:encoded><![CDATA[<p>That might help. But the big problem is that they forgot what made them successful in the first place: LIMITING people&#8217;s choices to make their lives (and decisions) easier. I think fast food joints need to trim the fat in their product menus &#8211; as well as in their food.</p>
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		<title>By: Lisa N</title>
		<link>http://www.begtodiffer.com/2009/09/the-great-brain-freeze/comment-page-1/#comment-29445</link>
		<dc:creator>Lisa N</dc:creator>
		<pubDate>Mon, 14 Sep 2009 04:54:57 +0000</pubDate>
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		<description>Do I ever identify with Tharn at fast food places! Would it be so difficult to have printed menus to grab while waiting in line?</description>
		<content:encoded><![CDATA[<p>Do I ever identify with Tharn at fast food places! Would it be so difficult to have printed menus to grab while waiting in line?</p>
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