Are we really the brand we drive?
A few minutes ago, while I was driving home from my son’s daycare Halloween parade (and yes, he wore his bat costume again) I got cut off on the road by an aggressive jerk. Weaving in and out of traffic, speeding, talking on a cell phone, throwing a smoking [...]

Company makes dough on the Den while another eats it.
Beg to Differ is going to focus on a beauty and the beast story of two hometown brands that showed up on Dragon’s Den last night, with very different results. One plucky little company made a pile of money from investors, while the other – a [...]

With an involuntary guest appearance from Chris Brogan (thanks Chris!)
In Monday’s post, I  critiqued the term “Personal Branding” which generated a fairly lively discussion – including input from the patron saint of “Personal Brand Experts” Dan Schawbel. But it got me thinking about some basic terminology I use all the time – in particular the difference [...]

Evidence for and against the term
“Personal branding” isn’t new, but it seems to be a term that’s spiking upwards right now, pushed by an enthusiastic tribe of “personal brand experts” who are starting to throw their weight around – particularly in Social Media. They dominate every Twitter search on “branding” for example. But for me, as [...]

Part 3/4 of the Chicken Sandwich series on product names
On Monday, Beg to Differ introduced you to the KFC chicken sandwich we named, then we talked about why names matter. Today, we’re going to a) talk about how to read the “brandscape” of product names around you, b) whether the new name should define the [...]

Part 2 of the Chicken Sandwich series on product names
Yesterday,  in “how to name a chicken sandwich“, Beg to Differ talked about the first steps in the process of naming the new Big Fresh chicken sandwich from KFC in Canada. Today, we tackle another big question we often get asked: why worry about names at [...]