Guy Laliberté has always had his head among the stars. But all this week, the French-Canadian founder of Cirque du Soleil – and #562 on the Forbes list of wealthiest people – is actually circling the earth as a paid tourist aboard the International Space Station. And true to form, he’s using the opportunity to do a bit of “over-the-top” showmanship. Unfortunately, Laliberté didn’t match his lofty ambitions with the same sophistication, taste, and branding savvy he’s usually shown on Earth. Maybe it’s the lack of oxygen…
The event: stars will align tomorrow night
On Friday, October 9th at 8:00 p.m. (Eastern Standard Time) Laliberté will be hosting a Webcast from space in support of his ONE DROP Foundation.
You can find out more details about the event and performers here.
But in brief, the Webcast will pull together material from 14 cities around the world, and feature contributions from such luminaries as Al Gore, David Suzuki, and Salma Hayek, as well as performances by U2, Shakira, and, wait for it… Guy Laliberté himself performing from the International Space Station.