Comments on: Brand Brief: Snap, Crackle, ZAP! Lasers for breakfast anyone? http://www.begtodiffer.com/2009/10/brand-brief-snap-crackle-zap-lasers-for-breakfast-anyone/?utm_source=rss&utm_medium=rss&utm_campaign=brand-brief-snap-crackle-zap-lasers-for-breakfast-anyone Branding for humans Thu, 15 Dec 2011 14:02:06 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Yummy Mummy & Urkelo’s: 15 breakfast brands we’ll never see again | Beg to Differ - branding for humans http://www.begtodiffer.com/2009/10/brand-brief-snap-crackle-zap-lasers-for-breakfast-anyone/comment-page-1/#comment-29828 Yummy Mummy & Urkelo’s: 15 breakfast brands we’ll never see again | Beg to Differ - branding for humans Fri, 16 Oct 2009 01:11:24 +0000 http://www.begtodiffer.com/?p=1304#comment-29828 [...] Brand Brief: Snap, Crackle, ZAP! Lasers for breakfast anyone? [...] [...] Brand Brief: Snap, Crackle, ZAP! Lasers for breakfast anyone? [...]

]]> By: Len Fardella http://www.begtodiffer.com/2009/10/brand-brief-snap-crackle-zap-lasers-for-breakfast-anyone/comment-page-1/#comment-29815 Len Fardella Wed, 14 Oct 2009 22:17:53 +0000 http://www.begtodiffer.com/?p=1304#comment-29815 I'm not a branding expert but regardless of the "generic nature" of corn flakes, does not Kelloggs effectively own the term in the minds of consumers? (We'll skip the legal aspects). Is that not branding? When I think of corn flakes I think of Kelloggs. When I look at a box of cereal "claiming to be corn flakes" I immediately compare it to Kelloggs. By example, as soon as I saw the organic corn flakes box picture, I was making mental comparisons between their round smooth flakes and "regular corn flakes", aka Kelloggs. It just happens automatically. Some food for thought (and yes, the pun was intended). Len I’m not a branding expert but regardless of the “generic nature” of corn flakes, does not Kelloggs effectively own the term in the minds of consumers? (We’ll skip the legal aspects). Is that not branding? When I think of corn flakes I think of Kelloggs. When I look at a box of cereal “claiming to be corn flakes” I immediately compare it to Kelloggs. By example, as soon as I saw the organic corn flakes box picture, I was making mental comparisons between their round smooth flakes and “regular corn flakes”, aka Kelloggs. It just happens automatically. Some food for thought (and yes, the pun was intended).

Len

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