http://www.begtodiffer.com/2009/10/if-restaurants-charged-like-agencies/?utm_source=rss&utm_medium=rss&utm_campaign=if-restaurants-charged-like-agencies Branding for humans Thu, 15 Dec 2011 14:02:06 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.begtodiffer.com/2009/10/if-restaurants-charged-like-agencies/comment-page-1/#comment-72355 Creative design agency Thu, 10 Mar 2011 17:05:02 +0000 http://www.begtodiffer.com/?p=1293#comment-72355 Among the first things a lot of organizations did when the recession hit was to cut their marketing budget. Marketing agency's and brand consultants were no longer demanded, but now that the recession is finally getting better most organizations are pouring funds back into marketing. Finding a marketing agency is very easy, there are plenty around, and the majority of can be discovered using the net. Among the first things a lot of organizations did when the recession hit was to cut their marketing budget. Marketing agency’s and brand consultants were no longer demanded, but now that the recession is finally getting better most organizations are pouring funds back into marketing. Finding a marketing agency is very easy, there are plenty around, and the majority of can be discovered using the net.

]]> http://www.begtodiffer.com/2009/10/if-restaurants-charged-like-agencies/comment-page-1/#comment-29847 Dennis Van Staalduinen Mon, 19 Oct 2009 20:17:41 +0000 http://www.begtodiffer.com/?p=1293#comment-29847 I think we're all guilty of undervaluing everyone - including ourselves. But I suppose that's the price for choosing to be at either end of such a subjective industry, where our "value" at negotiating time is 95% brand reputation and 5% hard goods. I've often thought selling physical stuff would be much easier than my nebulous "brand strategy" gig. But alas, I'm bound to it because I love it. I think we’re all guilty of undervaluing everyone – including ourselves. But I suppose that’s the price for choosing to be at either end of such a subjective industry, where our “value” at negotiating time is 95% brand reputation and 5% hard goods. I’ve often thought selling physical stuff would be much easier than my nebulous “brand strategy” gig. But alas, I’m bound to it because I love it.

]]> http://www.begtodiffer.com/2009/10/if-restaurants-charged-like-agencies/comment-page-1/#comment-29837 Jacqueline Murdoch Sun, 18 Oct 2009 01:14:37 +0000 http://www.begtodiffer.com/?p=1293#comment-29837 Food for thought: It's not just marketers who undervalue their work, but the agencies. They do, after all, actually agree to the terms requested. Food for thought: It’s not just marketers who undervalue their work, but the agencies. They do, after all, actually agree to the terms requested.

]]> http://www.begtodiffer.com/2009/10/if-restaurants-charged-like-agencies/comment-page-1/#comment-29812 Dennis Van Staalduinen Wed, 14 Oct 2009 17:23:56 +0000 http://www.begtodiffer.com/?p=1293#comment-29812 Hmm. I'm not sure what you're saying here Rohit. That agencies would be chasing customers away or that we'd be moving to 30 second meals? Hmm. I’m not sure what you’re saying here Rohit. That agencies would be chasing customers away or that we’d be moving to 30 second meals?

]]> http://www.begtodiffer.com/2009/10/if-restaurants-charged-like-agencies/comment-page-1/#comment-29811 Rohit Wed, 14 Oct 2009 14:59:47 +0000 http://www.begtodiffer.com/?p=1293#comment-29811 Well, if restaurants charge like creative agencies, then customers would be in the restaurants for much lesser time than for what it takes for an creative ad which is shown in the television Well, if restaurants charge like creative agencies, then customers would be in the restaurants for much lesser time than for what it takes for an creative ad which is shown in the television

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