Here at Beg to Differ, we like think of ourselves as the blog that humanizes brands – bridges the gap between corporate brands and the human experience. But we’re not alone. The world of branding is large, and ever growing. We’ve organized our first “Blog to Differ” linkfest to help you navigate the field of branding blogs. And since we got the idea from wordworker Nancy Friedman when she included us in hers last week, we start with her excellent blog.
Fritinancy focuses on the words behind the brands – how the English language can help or hinder a brand in its effort to communicate and collaborate with people. Oh, and she’s very warm and funny human too. Check out her greatest hits under her picture for some terrific reads.
This blog is by the Black Coffee brand consultancy out of Boston, and their blog is totally worth a look. They make high-level brand speak interesting though imagery and conversation.
We’ve said it time and again: a logo is not a brand. But they are often the most visual, and intriguing, piece of the brand puzzle – and Bryony and Armin post daily with in-depth critiques of the design end of re-branding exercises from around the world.
Looking to brand a country? Look no further. This blog claims to offer “Everything about Nation Branding and Country Brands” and by golly it comes close. Even if place branding is not your bag, it is still a great read.
He calls himself the Brand Builder, but transplanted Frenchman Oliver Blanchard is mostly talking these days about the specific challenges of building brands through social media, and lately how to calculate Return on Investment (ROI) for social media efforts. Oh, and his blogroll is unbeatable.
Special award here for a name that totally rocks our world. Want to be closer to your customers? Duh. Start with the Church of the Customer.
So, what are you going to do about it? The aptly named Mark True (“Brand Warrior”) at Brand Happens because they know that a brand is not a logo. You can’t put makeup on a pig… or something like that.
I’ll describe Brand Autopsy with a simple quote from a recent post on their blog, “When you make a decision, it results in action. And the accumulation of those decisions and actions become how people describe you and think of you. It becomes your ‘story.’” Can anyone say, “United breaks guitars?”
Brains on Fire creates and strengthens identities. When they throw out a line like “93% of WOMM happens OFFLINE”, we listen. We’re listenting online of course, but that’s beside the point.
Okay, Only Dead Fish is not strictly a branding blog, but we just loved the name. Dead fish do not differ, either. Remember folks, swim against the current! Beg to Differ!