American Airlines meets Mr. X – a tragic tale of brand failure
And you thought breaking guitars was bad? How about careers?
I won’t go into a long spiel today, since almost everything I want to say is in the PowerPoint deck on SlideShare embedded below. But if you agree that this kind of narrow-minded corporate foot-stabbing is insanity, I want to hear about it!

The story in brief
- Blogger has bad experience with American Airlines online,
- Blogger blogs about it,
- Blogger is contacted by helpful American Airlines employee,
- Blogger writes how impressed he is with this employee’s candor,
- Happy ending! There is much rejoicing in the executive offices of American Airlines…
Sadly, only the first 4 points above are true. The ending isn’t happy at all.
Visit my SlideShare deck to find out what really happened:
Click here if the SlideShare deck doesn’t appear below.
View more presentations from Dennis Van Staalduinen.
Props: Thanks to friend and writer Alison Gresik for alerting me to this. And of course, props to Dustin Curtis and Mr. X for courage under fire.



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Thanks with the well-thought posting. I’m really at function right now! So I need to go off with out examining all I’d like. But, I set your blog on my RSS feed to ensure I can read more….
[...] by the name of Dennis Van Staalduinen created and shared a powerpoint presentation located here: Click Here. What is even more interesting are the comments left on this post. “I can confirm that it’s not [...]