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Favourite branding posts of 2009: June & July

3- part series of “greatest hits” from Beg to Differ. Beg to Differ has been going in a serious way for 6 months now. And in that short time, we’ve gone from just a few hits a day to our peak last month of over 5,000 unique visitors. So we owe a huge shout out [...]

Twitterloo! How to send Twitter on a hasty RT.

Soldiers at attention: awright Twitter conscript, you’ve probably heard that Twitter has finally enabled a feature it calls “Retweet”. Well, after years of hacking together manual ReTweets – cutting and pasting, editing, shortening, and workarounds by Twitter partner applications like TweetDeck, you’d think this would be cause for great rejoicing among the weary soldiers of [...]

Brand builders: how to be human in five easy steps

Humans beat dinosaurs every time. Yesterday, our post about how American Airlines fired Mr. X – an employee who had the gall to (gasp) engage with a customer – generated a fair bit of engagement of its own. We were also shocked and pleased that our accompanying PowerPoint deck was chosen as one of the [...]

American Airlines meets Mr. X – a tragic tale of brand failure

And you thought breaking guitars was bad? How about careers? I won’t go into a long spiel today, since almost everything I want to say is in the PowerPoint deck on SlideShare embedded below. But if you agree that this kind of narrow-minded corporate foot-stabbing is insanity, I want to hear about it! The story [...]

Protecting your brand’s crown jewels.

5 tips for covering your most precious bits Today Beg to Differ is reflecting on three clients that Brandvelope is currently working with. One is looking for a new name, one is developing new “flagship” marketing materials, and a third is defining / refining their corporate Vision / Mission / Values. But all are looking [...]

Brandchannel breaks guitars – or at least its own definition of “brand”

Branding blog implies a brand is all about “logos and ads” Beg to Differ was shocked this morning to visit the usually reliable brandchannel.com and find this article: United Airlines Loses Bag, Finds Branding Opportunity. In it, Brandchannel updates the story of Dave Carroll, the Canadian musician behind the brilliant United Breaks Guitars. But it’s [...]