Comments on: Scaramouche! Scaramouche! Are the Muppets back to stay? http://www.begtodiffer.com/2009/11/scaramouche-muppets-back/?utm_source=rss&utm_medium=rss&utm_campaign=scaramouche-muppets-back Branding for humans Thu, 29 Jul 2010 16:13:12 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Dennis Van Staalduinen http://www.begtodiffer.com/2009/11/scaramouche-muppets-back/comment-page-1/#comment-30216 Dennis Van Staalduinen Sat, 28 Nov 2009 14:18:56 +0000 http://www.begtodiffer.com/?p=1750#comment-30216 Excellent points all around. But I would add an additional "leg" pointing to the possible resurgence of Disney: their smart handling of Pixar. They have been able to maintain the creative integrity of the Pixar team and the incredible quality of the Pixar product by doing something very un-Disney: keeping their hands off the core product. Early naysayers about the marriage worried about Elton John ballads and saccharine endings, but they've largely been silenced by Up and Wall-E - brilliant films both. Excellent points all around. But I would add an additional “leg” pointing to the possible resurgence of Disney: their smart handling of Pixar. They have been able to maintain the creative integrity of the Pixar team and the incredible quality of the Pixar product by doing something very un-Disney: keeping their hands off the core product.

Early naysayers about the marriage worried about Elton John ballads and saccharine endings, but they’ve largely been silenced by Up and Wall-E – brilliant films both.

]]> By: Seth Pederson http://www.begtodiffer.com/2009/11/scaramouche-muppets-back/comment-page-1/#comment-30211 Seth Pederson Fri, 27 Nov 2009 21:45:52 +0000 http://www.begtodiffer.com/?p=1750#comment-30211 Someone over at Disney ought to be congratulated. Bohemian Rhapsody is the latest, and perhaps the most popular, sign that the Muppets brand still carries weight with the powers that be. Your post is right -- there's opportunity, but no one has taken it seriously. Until now, it seems. Setting up the Muppets for a resurgence could be the third leg of a Disney brands renaissance. December marks the company's return to hand-drawn animation with The Princess and the Frog, and early reviews are positive. Whereas studios once distinguished themselves by embracing digital animation, Disney is again looking to the future by stepping out ahead of competitors. And Disney's refocus on Mickey Mouse and Mickey's entourage with refreshed programming and gaming on the way (Epic Mickey http://www.gamepro.com/games/wii/161230/epic-mickey/) proves the company recognizes that its once venerable icon has lost serious ground. So, congratulations to Disney! My 4-year-old daughter is dying to see the Princess. My 7-year-old son will go crazy for Epic Mickey. And I can't wait for another Muppet movie. Someone over at Disney ought to be congratulated. Bohemian Rhapsody is the latest, and perhaps the most popular, sign that the Muppets brand still carries weight with the powers that be. Your post is right — there’s opportunity, but no one has taken it seriously. Until now, it seems.

Setting up the Muppets for a resurgence could be the third leg of a Disney brands renaissance. December marks the company’s return to hand-drawn animation with The Princess and the Frog, and early reviews are positive. Whereas studios once distinguished themselves by embracing digital animation, Disney is again looking to the future by stepping out ahead of competitors. And Disney’s refocus on Mickey Mouse and Mickey’s entourage with refreshed programming and gaming on the way (Epic Mickey http://www.gamepro.com/games/wii/161230/epic-mickey/) proves the company recognizes that its once venerable icon has lost serious ground.

So, congratulations to Disney! My 4-year-old daughter is dying to see the Princess. My 7-year-old son will go crazy for Epic Mickey. And I can’t wait for another Muppet movie.

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