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Out of the Woods? Branding the decade that was.

So what do you call a decade like that one? So far Beg to Differ has resisted the urge to comment on the Tiger Woods scandal. But a friend posted a story on Facebook today that seemed like a great way to wrap up the year, and the decade. Her four-year old asked her out [...]

The big pageant

Beg to Differ reflects on  a little Christmas  miracle Normally, we’re firm believers in the separation of church and business blog. But in this one season, we’re going to make an exception. On the weekend, Dennis Van Staalduinen was part of a real Christmas miracle – one that happens every year at his church. The miracle: [...]

The Best and Worst Identities 2009 – from Brand New

One of the Blog to Differ blogs we read every day, Brand New, has released its list of the best and worst brand re-designs for 2009.  And apart from quoting Beg to Differ’s Dennis Van Staalduinen (which obviously makes them brilliant and insightful),  it’s worth a look.  But before you do, read on for a few highlights. [...]

Brand brief: sing along to the “Department of Finance Song”

How about a cheese-laden theme song to motivate your staff? On the topic of Vision statements this week, Beg to Differ has focused on how difficult it is to get your staff “singing from the same song-sheet” and motivate them to feel good about your brand. Particularly if your line of business is, well, frankly [...]

Elephants in the room: where Vision statements go wrong

Ancient wisdom on Vision – from blind men Part 2 on Vision Statements. In examining the many ways that our clients’ Vision statements have gone wrong in the past (and some spectacularly wrong), Beg to Differ can almost always sum up the biggest problem in one word: proximity. But don’t take our word for it; [...]

Vision statements: traps or treasures?

Creating Vision and Mission statements that work This week, Beg to Differ is thinking and writing about Vision statements. That’s because Brandvelope Consulting is working with a very large organization right now to help them develop a new Vision and Mission statement. You might think that such statements are easy to come up with. We [...]