How about a cheese-laden theme song to motivate your staff?
On the topic of Vision statements this week, Beg to Differ has focused on how difficult it is to get your staff “singing from the same song-sheet” and motivate them to feel good about your brand. Particularly if your line of business is, well, frankly pretty dull. Well how about an actual motivational theme song?
Introducing the Malaysian Department of Finance Song
I came across this song a few years back while I was doing branding work for one of Canada’s central government agencies – trying to find examples of how other not-very-exciting-to-outsiders government departments managed to generate some brand enthusiasm.
It is awesome. But not as a best practice. Or even as a song. Okay, not even as an idea. It’s hokey and over-synthesized, and I can’t imagine anyone ever learning to sing it. (Am I wrong? Any Malaysian government employees want to weigh in?
I think it’s awesome because somebody obviously thought this was a good idea and went to considerable trouble to commission and produce it. Which is cool. So many organizations just don’t even bother.
And you know what? When I played it again this morning, I hit “play” three times. And to my surprise, it made me feel downright…. motivated.
How about you?
Does this make you want to learn Malay so you can sing along?
- Song by Fauzi Marzuki / Bob Lokman (original song from: treasury.gov.my )
|Original lyrics in Malay||Machine translation from this site.|
KAMI BERKHIDMAT DEMI NEGARA
AGENSI UNGGUL BERTARAF DUNIA
DASAR KEWANGAN YANG CEMERLANG
KEKALKAN SEMANGAT YANG MURNI
OUR SERVICE DEMI NEGARA
WORLD CLASS AGENCY UNGGUL
FINANCIAL POLICY OF EXCELLENT
SPIRIT OF THE Keep MURNI