Two items have Beg to Differ chuckling today. And they both have to do with names that create a bit of unintentional humour….
Story 1: a tale of twins…
First, a friend tells me through Facebook that his son just introduced him to two friends, twin brothers Omar and Sharif.
Now, this could be a coincidence, or just me showing my age, since Omar Sharif isn’t exactly a household name any more. But as I told him, if they called their other children Lara, Zhivago and Balalaika, I’m thinking the parents knew what they were doing. (and if you still don’t get it, you’re going to need Google right about now).
Story 2: and speaking of names that have become a liability…
I promised I wouldn’t comment on this story any more, and my friend blogger Shannon Mc Carney would never speak to me again if I added too much to the misery of a certain young swinging billionaire. However, the one thing that caught my eye, was the name of the sex addiction clinic where the aforementioned has hung up his clubs for the time being:
I’ll let you critique the name in your heads – and possibly the comments. I’m just too classy for that.
And while Gentle Path is part of the Pine Grove Behavioral Health & Addiction Center (website here), and I’m sure they do fine work, it struck me that, gosh darn it, a sex addiction clinic must be the hardest thing in the world to name. Or market. There are just so many double-entendre minefields.
Just try and look at the photo from the Center’s about us page (right) and not come up with a racy caption in your mind.
See? You can’t do it!
Let’s call it the Sharifa Law
Whatever you’re branding, always think about the whole “brandscape” when you pick a name – and look for unintentional humour with the eyes of your most cynical critic (me for example)!