Give us your best short statement about yourself or your company Yesterday, we got a few great Spotlight Pitches – responses to a spotlight question like “so, what do you do?” or “what’s your company all about?” Today, we got an idea from Mark Dykeman’s Broadcasting Brain post:  how to start 2010 by doing better work. [...]

Beg to Differ on how to answer “spotlight questions”. Yesterday morning, while doing client work in my “second office” (the local Bridgehead), I ran into a friend, an acquaintance, and a former colleague. In all three cases, I  gave them a “spotlight moment” by asking:  ”so, what are you up to these days?” Trivial question? Not [...]

A unique logo gets dumbed down by board-room egos This morning, whilst Beg to Differ was checking our favourite blogs, looking for signs of hope in this new decade, we noticed the sad tale of a re-branding effort at do-it-yourself travel site Expedia.com (via Brand New). Seems that their distinctive, fun little logo wasn’t good enough for “the [...]