Comments on: Beg to Differ wants to share your Spotlight Pitches

By: Karen D.

Karen D. — Wed, 27 Jan 2010 20:02:49 +0000

I’ve struggled to get “the” tag line. Head office uses “Have a Tool Party and Get Hammered” and “Women.Tools.Knowledge. Pass it on!”.

Mine included:
Female-friendly tools for the economical DIYer.
Party for the tools to save and love your home.
Turn the place you live in to the place you love.

But I just came up with this, and like it:
“Home improvement tools, tips and try-outs for women.” What do you think?

By: Dennis Van Staalduinen

Dennis Van Staalduinen — Mon, 18 Jan 2010 14:20:29 +0000

No problem. Thank you for the original inspiration and checking in. Sorry for not pinging you directly. I’m enjoying your blog.

Oh, and while you’re here (virtually at least), do you have a spotlight pitch of your own?

By: Mark Dykeman

Mark Dykeman — Mon, 18 Jan 2010 10:37:16 +0000

Hi Dennis. I like how you’ve taken a general idea, put your own stamp on it, and run with it. Thanks for linking back to my blog as well. Cheers!

By: Dennis Van Staalduinen

Dennis Van Staalduinen — Thu, 14 Jan 2010 14:28:38 +0000

One question: WHAT services?!?

This pitch is a nice start at a mission statement once people know what you do, but it could be for a giant telecom co., a corner store, or an Amway representative.

Make it Differ!

By: Dennis Van Staalduinen

Dennis Van Staalduinen — Thu, 14 Jan 2010 14:26:23 +0000

Great! Let me know if you also want some ideas by phone if you’re looking for fast answers.

By: Dennis Van Staalduinen

Dennis Van Staalduinen — Thu, 14 Jan 2010 14:25:13 +0000

Cool. Just a couple of notes:

1) “Source” is a jargonny way of saying it: “find” or “attract” or even “woo” would be clearer.

2) There are three different thoughts here. This could easily be three sentences – or better yet, choose one as your “flagship” idea.

3) Consider keeping it really simple like: “We bring conferences to Ottawa, but we___” and fill in the blank with the way you make them ROCK once they’re in town.

By: Michael Pastien

Michael Pastien — Thu, 14 Jan 2010 11:35:18 +0000

“Eager to generate Unique, Loyal, Rapid Satisfaction & Personably Fresh, Innovative Services”

By: Seb Oran

Seb Oran — Tue, 12 Jan 2010 21:51:09 +0000

This time I’ll put the reply in the right place

Hi Dennis – I would welcome the advice as we are currently revamping our website – and yes, you may use B4H as a case study on your blog

By: Seb Oran

Seb Oran — Tue, 12 Jan 2010 21:43:34 +0000

Hi Dennis – I would welcome the advice as we are currently revamping our website – and yes, you may use B4H as a case study

By: Tim Johnson

Tim Johnson — Tue, 12 Jan 2010 18:42:41 +0000

Thanks for the feedback Dennis, it made me think more about the starting point of a good conversation – I certainly want to engage not paralyze.