A collection of the most influential diagrams explaining Social Media After we needed to explain to a client (again) the difference between “Social Media” and Twitter or Facebook, Beg to Differ went out looking for diagrams to show the range. And boy did we ever. The SlideShare deck below includes the 6 examples we found [...]

The true job of “packaging” (hint: it’s not just to wrap stuff) Beg to Differ is focusing on a great blog post today by Seth Godin which asks a question we all need to ask ourselves: “does your packaging do its job”? But of course when Beg to Differ (and Seth)  thinks about “packaging” we [...]

Seriously. It’s an awesome story. Here’s why I never tell it. Beg to Differ wonders: is the story of your company or product worth telling? Maybe it is, but will anyone ever listen? Or more to the point, tell? Take some lessons from my best-ever story of travel disaster. My best-ever story Okay, so I’ve [...]

An open letter to PETA from your target audience (I think) Hi PETA. Yes you, the “People for the Ethical Treatment of Animals”. It’s your target audience here. Or at least I think I might be your target audience. I’m not sure you actually know anymore. Which is why I’m writing. I think you guys have [...]

Thoughts on Gladwell’s What the Dog Saw – part 2 Beg to Differ is riffing on thoughts inspired by Canadian journalist Malcolm Gladwell in his new book What the Dog Saw: And Other Adventures. Today we reflect on his essay The Ketchup Conundrum, with strategies for smart branders in all kinds of pickles. Essay:THE KETCHUP CONUNDRUM - Mustard now [...]