Comments on: Are you in a mustard, a spaghetti-sauce, or a ketchup market?

By: James

James — Tue, 02 Feb 2010 16:38:57 +0000

Remember Heinz trying to sell green and purple ketchup a few years ago? I tried it. Tasted the same but was a bit weird. What about cultural boundaries? In Spain for instance ketchup has a slightly different appearance. It’s a bit “transparent”. Tasted the same.

By: Geoff

Geoff — Tue, 02 Feb 2010 15:03:48 +0000

By the way – did you know that “Kraft Dinner” has no frame of reference south of the border? A truly Canadian song! It’s always, always macaroni&cheese or mac&cheese.

(same goes for the Chesterfield…)

By: Dennis Van Staalduinen

Dennis Van Staalduinen — Mon, 01 Feb 2010 17:29:21 +0000

Funny but the same song has been rattling around my brain since I read the original essay. So you’re welcome.

But I wonder if Gladwell is a Barenaked Ladies fan? I bet he is.

The song actually underlines the “ketchup is ketchup” point nicely. Because, if ketchup didn’t have a single, unassailable spot in our minds, we wouldn’t laugh at the idea of “dijon ketchup”.

By: AlisonG

AlisonG — Mon, 01 Feb 2010 17:13:14 +0000

Now you’ve got Barenaked Ladies going through my head:

But we would eat Kraft Dinner!
With really expensive ketchup . . . dijon ketchup!

Curiously, the Ladies predicted pre-wrapped bacon but the dijon ketchup has never come to fruition.