Brand managers: Social Media is here to stay. Deal with it. Beg to Differ gets asked three related questions all the time: should brand managers really care about this Social Media thing? Isn’t it just a flavour-of-the-month fad? Does it really change anything in the branding universe? The answers: Yes. No. Oh merciful heavens: YES! [...]

Now that the Vancouver 2010 Olympics are over, we take it all back In which Beg to Differ eats crow on behalf of the whole nation of Canada, and proposes 10 truly Canadian Vision Statements to replace Own the Podium. How Canadian is this? Skeleton Gold medalist Jon Montgomery – by Shaun Botterill/Getty Images Hey [...]