Comments on: 5 ways Social Media is changing branding forever

By: Rod Whisnant

Rod Whisnant — Fri, 19 Mar 2010 18:28:59 +0000

Dennis,

Great post. I love the part about companies don’t own their brand the “customers” do. It’s very true.

I’ve heard the debate on crowd-source creative and It’s my sense that there is a place for it and it can be a win-win for the company and designer if done right. You are not going top-notch creative but, then not every company needs it.

@rodwhisnant

By: Jeff

Jeff — Fri, 19 Mar 2010 16:55:30 +0000

Dennis,
Enjoyed this post…. it screams something loud and clear, which is that employees (a.k.a. brand ambassadors in the eyes of the customer) need to play a bigger role in brand effectiveness. As you put, gone at the days of “pushing” but rather about resonating with audiences. The perception of value can only truly be optimally conveyed by conversations, interactions and the like, which are driven 100% by people. I would strongly question whether or not companies who are in tune with social media in branding efforts are taking the necessary steps to ensure that their brand ambassadors can skillfully and effectively drive brand effectiveness. Perhaps I missed the boat here somewhere, but the point to all of this is that “the person” is a gazillion more important than before in making it work!

By: Dennis Van Staalduinen

Dennis Van Staalduinen — Mon, 15 Mar 2010 23:14:13 +0000

You know, I tell myself the same thing all the time: I wish I could be more prolific. Unfortunately, I’m not a disciplined enough time manager to fire off 3-5 posts a week and manage my paying customers in a busy season like this one.

I will however keep trying to churn out 1-2 a week for the spring then ramp up again in the summer slow season.

Thanks for the support!

By: Prince

Prince — Mon, 15 Mar 2010 20:45:50 +0000

Dennis – I wish you would be more prolific with your posts

Amazing thoughts, and a gold mine of relevant links.

Thanks very much.

Cheers,
Prince