An experiment in “un-branding” to promote community health Beg to Differ noticed this morning that Australia is planning to ban all logos and distinctive design elements from cigarette packaging. The point: to make them less attractive to smokers. The question: will it work? Generic packaging According to the UK Daily Mail, quoting the Australian newspaper: [...]

“I’m a slightly mad aristocrat and I’m okay with that” In this Beg to Differ: a shocking personal revelation from the Big Differ, who wonders if “Personal Branding” is too narrow to capture the range of authentic, but playful, roles we play in our professional lives. Confession: I’m leading a double life Yes it’s true. [...]