Rain, Snow, Sleet? To Infinity, and Beyond In visiting the site for the US Postal Service, Beg to Differ was surprised to find that the characters from Disney Pixar’s Toy Story 3 had the Postal Service totally surrounded (see the screen capture below). And we wondered: is this kind of promotional co-branding the future of [...]

Call it football, futbol, or soccer, France has shown us all how not to play the beautiful game (or any other). Well, after Team France’s epic failure to either a) live up to expectations at FIFA World Cup South Africa 2010 or b) even remotely play together as a team, the branding experts at Beg [...]

Okay, so this is a bit different for Beg to Differ, but we wanted to share with you some images of one of our favourite hyperlocal events: the fourth annual Taste of Wellington West. Last year I even did a proper blog post about the event – with brand strategy take-home messages and everything. But for [...]

Like romance: “relationship” is only a good word if you never have to say it… Yesterday Mitch Joel wrote a though provoking blog post on this theme: do people want relationships with brands – and should that always be the point of social media business efforts? And while we agree with his general conclusions, Beg [...]

Would you want this place on your Visa bill? Over the next weeks, Beg to Differ will be presenting some examples of brand names that are just bad – for a number of reasons. Today’s example is something we spotted over the weekend… The Hav-A-Nap Motel This bad brand – which, yes, also has a [...]

Canadian Telco Telus launches a new sub-brand; but this net is far from clear Beg to Differ loves brands. They’re fun. But we love something more than brands: we love clarity. And there are times when companies need to resist the urge to over-brand their products and services in the interest of keeping life simple [...]