Would a telecom megabrand create intentional confusion for customers? So Wednesday another new cell phone brand was launched to the Canadian market, and the public response? Deafening. (cue loud cricket noises) Well, Beg to Differ thinks you should care.  Not about the service, but about the brand strategy logic behind it – and maybe even [...]

Inspired by the 2010 Mitsubishi City Chase You’ve heard entrepreneurship compared to a race – likely a running or a horse race, where one highly specialized skill always wins. But in real life, business and brand-building is actually much more like CityChase – an urban adventure race that happens in dozens of cities worldwide. Last [...]

Ancient storytelling secret: characters are more interesting Beg to Differ was reminded by this cartoon from the wise and funny Tom Fishbourne, that all great stories are driven by compelling characters – and that’s as true in the branding world as it was around the ancestral campfire. So is your brand a hero, a helper, [...]

Is it “just a game”? Ask the guys in the picture below! You might have guessed already from his fourteen-letter last name, but the Big Differ Dennis Van Staalduinen is rooting for the Netherlands “Oranje” Team in Sunday’s FIFA World Cup final. And he’s getting a bit weird about it. Yes it’s just a game. [...]