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When “About Us” goes wrong, they’ll find the bodies

A tale of misdirection and (literal) corporate suicide. Today the Differ heard that a company named Huawei was setting up shop in his home town. He needed help placing the brand in his head. But when he clicked “About Us” on Huawei.com, all he found were meaningless words. And human remains…

10 favourite Differ graphics – 2009 – 2010

Which one do you like best? Well the Differ is on vacation this week, so we thought we’d take the opportunity to look back at some of our favourite header graphics from the last year (in no particular order with no particular rationale). But we’d love to hear from you. Which of these is your [...]

Nature vs. Nurture in branding and business culture

Taking the tiger by the lips. Last week, the Differ analyzed Google’s chronic failure to find any lasting success in Social Media. Since then, we have been pondering Dr. Fritzenhoffer’s closing remarks about whether the problem was actually Google’s corporate “nature” or their cultural “nurture”. How about you tiger? Can you tell the difference in your own [...]

Google and Social Media: it’s a hard Wave goodbye

Secret transcript of Google’s visit to the psychoanalyst. So with yesterday’s mercy killing of Google Wave, can Google actually succeed at social media? Should it even keep trying? Shel Israel says yes (and a great debate there) while others like Om Malik say emphatically no. But at Beg to Differ, we wondered: what’s going through [...]

How to juggle Torches – and not get burned (for Blackberry)

RIM launches the “Blackberry Torch 9800″. But is it one brand too many? Beg to Differ has been struggling how to deal with the launch of the new Blackberry – the much ballyhooed “iPhone Killer” – from Canada’s tech brand darling Research In Motion (RIM). But after writing – and discarding – a long, thorough (and [...]