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	<title>Comments on: When “About Us” goes wrong, they&#8217;ll find the bodies</title>
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	<description>Branding for humans</description>
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		<title>By: A mess of words does no-one any favours &#124; Lindsey McCaffrey</title>
		<link>http://www.begtodiffer.com/2010/08/bad-about-us/comment-page-1/#comment-49702</link>
		<dc:creator>A mess of words does no-one any favours &#124; Lindsey McCaffrey</dc:creator>
		<pubDate>Mon, 08 Nov 2010 02:32:22 +0000</pubDate>
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		<description>[...] recently read an interesting article that reminds me just how important strategic messaging and writing are to building your company’s [...]</description>
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		<title>By: Candice</title>
		<link>http://www.begtodiffer.com/2010/08/bad-about-us/comment-page-1/#comment-38783</link>
		<dc:creator>Candice</dc:creator>
		<pubDate>Sun, 29 Aug 2010 23:40:23 +0000</pubDate>
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		<description>Fabulous story.  Good reminder on the importance of a solid brand strategy.</description>
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