I chose iPhone (and felt very un-Canadian for doing it).

But sometimes competitors do ‘steal a march’ on you. Apple has shown the will and ability to do this. But trying to out-think Apple is very risky – push ahead of the curve too much and you’ll find the market isn’t mature enough. But I agree, aiming for a ‘me-too’ approach will lower brand equity for Blackberry. They need to reposition themselves and that knee-jerk reaction to push out a Blackpad or whatever will come back to bite them.

But yes alas a book has been at the top of the “dream hopper” for a while. It would require a heck of a lot more attention and a whole lot less professional ADD on my part.