Comments on: Butterflies! Unicorns! Brand Strategy! http://www.begtodiffer.com/2010/11/butterflies-unicorns/?utm_source=rss&utm_medium=rss&utm_campaign=butterflies-unicorns Branding for humans Wed, 16 May 2012 20:01:47 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Dennis Van Staalduinen http://www.begtodiffer.com/2010/11/butterflies-unicorns/comment-page-1/#comment-56779 Dennis Van Staalduinen Thu, 16 Dec 2010 11:15:23 +0000 http://www.begtodiffer.com/?p=2591#comment-56779 Thanks Aaron. I too have used my own versions of the "Unicorn Model". We're branders, so naming our special sauce methods with clever mnemonics is just how we roll. But as you picked up, the point is to not get trapped in the model, but instead to focus on the goal. Which is? Always this: Helping humans! Thanks Aaron. I too have used my own versions of the “Unicorn Model”. We’re branders, so naming our special sauce methods with clever mnemonics is just how we roll. But as you picked up, the point is to not get trapped in the model, but instead to focus on the goal. Which is? Always this: Helping humans!

]]> By: Aaron Templer http://www.begtodiffer.com/2010/11/butterflies-unicorns/comment-page-1/#comment-56274 Aaron Templer Mon, 13 Dec 2010 19:10:20 +0000 http://www.begtodiffer.com/?p=2591#comment-56274 Once again Dennis, you have your teeth on the bone. I do, indeed, have my own model that uses a metaphor (although not a unicorn). I developed it because I found that clients had difficulty envisioning what they were paying me to do for them. The model helps them get their arms around the notion of a brand strategy and, as you so importantly point out, <b> what they will do with it in their enterprise.</b> Strategy isn't worth two wits if you can't act on it. Love your blog, man. Keep it up. Once again Dennis, you have your teeth on the bone. I do, indeed, have my own model that uses a metaphor (although not a unicorn). I developed it because I found that clients had difficulty envisioning what they were paying me to do for them. The model helps them get their arms around the notion of a brand strategy and, as you so importantly point out, what they will do with it in their enterprise.

Strategy isn’t worth two wits if you can’t act on it.

Love your blog, man. Keep it up.

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