December 2010 - Beg to Differ

Dec

21

Make change happen: what United Way Ottawa is doing right.

By Dennis Van Staalduinen | Branding Advice

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This brand is all about change – the good kind

(Also posted at the United Way Ottawa blog) Over the last year, I’ve spent a lot of time telling United Way Ottawa what they’re doing wrong – not because I’m mean, or a hater, but because they asked me to as an advisor helping them improve their brand strategy. So when they asked me to blog about what they’re doing right, and all the solid reasons to support them during this campaign, I thought: that’ll be kind of nice for a change (and remember that term).

Dec

10

Eye of the Tiger: my son’s superpower

By Dennis Van Staalduinen | Branding Advice

Is there a bear hiding in your woods? Maybe you can use a little Differ!

The Differ has mentioned his son’s superhero fixation before, so imagine his surprise when an expert on these matters confirmed that the little Differ actually has a superpower called “Eye of the Tiger”. And no, this ain’t Smallville or Heroes. This power is very real, very useful in life-threatening situations, and can teach us a lot about the power of seeing things differently.