Branding is about calling attention to the important stuff. The old expression “can’t see the forest for the trees”, describes a handicap many of us suffer in business – and life: we often focus so hard on tiny details we miss the bigger picture. But what about when you can’t even see the forest because [...]

Important note: the words above are BAD, and we don’t approve of any words ever being used to slur or demean human beings. Seriously, it was even painful for me to write them in the headline - particularly since I am neither gay, black or Jewish (hence the quotation marks). But this week, three news stories, and three web [...]