Comments on: Trash talk: Super Bowl vs. Social Media (vs. ZooPals) http://www.begtodiffer.com/2011/02/trashtalkbowl/?utm_source=rss&utm_medium=rss&utm_campaign=trashtalkbowl Branding for humans Wed, 16 May 2012 20:01:47 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Suzanne http://www.begtodiffer.com/2011/02/trashtalkbowl/comment-page-1/#comment-101459 Suzanne Sun, 24 Jul 2011 17:50:46 +0000 http://www.begtodiffer.com/?p=2663#comment-101459 Another point in the Super Bowl vs Soc Media Debate is that although x million people may have their TV's turned on, how many of those people are actually watching the ad? There is currently no guarantee any TV advertiser is reaching any more than one viewer with their ad. Until someone is able to create a bot that clicks ads, soc media guarantees engagement of each person in their audience. Another point in the Super Bowl vs Soc Media Debate is that although x million people may have their TV’s turned on, how many of those people are actually watching the ad?

There is currently no guarantee any TV advertiser is reaching any more than one viewer with their ad.

Until someone is able to create a bot that clicks ads, soc media guarantees engagement of each person in their audience.

]]> By: Aaron Templer http://www.begtodiffer.com/2011/02/trashtalkbowl/comment-page-1/#comment-67558 Aaron Templer Mon, 07 Feb 2011 18:48:03 +0000 http://www.begtodiffer.com/?p=2663#comment-67558 Seems to me that it's institutional thinking, Dennis, that keeps the Fords of the world looking at the social web in terms of likes, fans, and friends. It's a broadcast mindset that's not easily undone when ensconced in a model that you're heavily vested in. They need it to remain the status quo. Seems to me that it’s institutional thinking, Dennis, that keeps the Fords of the world looking at the social web in terms of likes, fans, and friends. It’s a broadcast mindset that’s not easily undone when ensconced in a model that you’re heavily vested in. They need it to remain the status quo.

]]> By: Peter http://www.begtodiffer.com/2011/02/trashtalkbowl/comment-page-1/#comment-67548 Peter Mon, 07 Feb 2011 16:20:29 +0000 http://www.begtodiffer.com/?p=2663#comment-67548 +1 for "neither is a customer mind you" "Reach" metrics in brand measurement are not unlike page views and unique visitors in web analytics: the wrong stats to pay attention to if you want to measure *success* Raw volume tells you nothing about what people are thinking, about how they react. +1 for “neither is a customer mind you”

“Reach” metrics in brand measurement are not unlike page views and unique visitors in web analytics: the wrong stats to pay attention to if you want to measure *success*

Raw volume tells you nothing about what people are thinking, about how they react.

]]> By: Tweets that mention Trash talk: Super Bowl vs. Social Media (vs. ZooPals) | Beg to Differ -- Topsy.com http://www.begtodiffer.com/2011/02/trashtalkbowl/comment-page-1/#comment-67547 Tweets that mention Trash talk: Super Bowl vs. Social Media (vs. ZooPals) | Beg to Differ -- Topsy.com Mon, 07 Feb 2011 16:04:04 +0000 http://www.begtodiffer.com/?p=2663#comment-67547 [...] This post was mentioned on Twitter by DennisVanStaalduinen, DennisVanStaalduinen. DennisVanStaalduinen said: Trash talk: Which is better: Super Bowl ads, Social Media, or ZooPals? | Beg to Differ http://bit.ly/fRIlRR #branding [...] [...] This post was mentioned on Twitter by DennisVanStaalduinen, DennisVanStaalduinen. DennisVanStaalduinen said: Trash talk: Which is better: Super Bowl ads, Social Media, or ZooPals? | Beg to Differ http://bit.ly/fRIlRR #branding [...]

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