The Magic Brownie Adventure was hilarious — entertaining anyway. I thought they were funny, though. Always liked Cheech Marin.

I take CC’s point about Ragu for sure, but when I consider their target demographics…Anyway, it’s not a great campaign and doesn’t seem to be executed well. That’s the key to me, but still not sure I think it’s worth an offensive.

With Ragu, why are we shocked at a spaghetti sauce’s meh campaign? And if it’s offensive to dads, welcome to the world of being a mom and a woman, where every ad and every campaign targeted at me (albeit, thankfully, not via Twitter spam) is stereotypical, offensive and totally off-base. As is almost every article and bit of advice offered by woman’s magazines. After a while you become numb to it.

I agree with CC that Ragu was way off on this one as far as strategy, but I also agree with Dennis that the ad doesn’t really motivate anyone to DO anything. It was a bad campaign, think we all agree.

However, and you know I love you CC, I think that by registering an FU URL for your blog post was a bit over the top, too. And the two posts on your two different blogs feels a little like bad cop, good cop. Dunno, you tell me. I think that these brand attacks make them leery of dealing with those of us who are both bloggers and consultants.

But to be fair, Ragu is a product LAZY cooks as well. The one time I bought the stuff, it was because I was thinking: maybe this will help me make a fast no-complaints meal for the kids one night when I’m busy. Used it once. Instantly regretted it, and my daughter asked if I’d put ketchup in the sauce.

I don’t see anything wrong with the brownie one and in fact cracked up laughing.

My main problem with the Ragu campaign is more about their tactics than anything else. It is LAZY social media marketing on top of a completely crappy video that plays into stereotypes and overall isn’t that great.