My Algonquin College students need real world subjects for their social media case studies.
As many of you already know, when I’m not doing my regular brand naming, storytelling, and strategy gig with Brandvelope Consulting, I moonlight as an instructor in the Social Media Certificate program – teaching professionals how to use social more effectively – at Ottawa’s Algonquin College.
In the next two weeks I’ll be starting two new versions of the Applied Social Media in Business class – the one week Accelerated version starting on Monday, and the seven week evening program starting Tuesday, July 2.
The Applied Social class is all about studying and developing real world social media case studies. We try to help our students understand in practical terms how social fits into real world workplaces and business strategy situations. From customer service to research, content marketing to old-school promotional marketing, small business to agencies to big brands. We try to cover a mix.
But the case study needs to be REAL: And this is where we need your help.
You see, I’m insisting that my students write case studies about real word social media campaigns, causes, and strategies. And these students are almost all entrepreneurs, mid-career professionals, 0r communications managers themselves, so the feedback they provide is consistently solid and valuable.
So please consider volunteering to be the subject of a social media case study!
Here’s how it works:
- Volunteer in the comments: give a brief outline of how your business uses social, and your contact info in the comments below (Twitter is fine).
- My students will choose from the options and contact cases that interest them.
- They will set up a brief 30 minute interview with you by phone, Skype, or Google Hangout.
- The interview will follow the basic outline below.
- The student will develop a Case Study – highlighting your challenges and approaches, and ending with their ideas and recommendations.
- The student will share the final Case Study (confidentially) with you. And it will be up to you and the student if it gets shared beyond that.
Outline for my student’s Social Media Case Studies and interviews
1. Business profile:
- Type of business – describe product / service / cause.
- Position of interviewee – how they – and their boss – define success at work (beyond social).
- Unique challenges this business or team faces.
- Business goals that can be used as Key Performance Indicators.
2. Social marketing situation:
- How active and strategic have they been on Social?
- Platforms? Content? Campaigns? Niche audiences?
- Who does the work and how engaged are employees / management?
- How successful have they been at setting and measuring KPI?
- Where do they see Social going?
- What would they like to try if they had time, staff, and/or resources?
- What do they need to get better at.
- This is the final section the students will be developing in their Case Studies. And these will be outsider recommendations as if they were consultants helping a client improve their Social Media strategy. So these need to be based on solid critical thinking, but constructive in nature.
Links to the Algonquin Social Media Certificate Program:
- Facebook page (please LIKE us!): Facebook.com/ACSocialMedia
- Registration page (sign up here): AlgonquinCollege.com/ccol/program/social-media/part-time-online/