A great post this morning on bladeronner.com (A Valuable Business Lesson from “The Princess Bride”) got me thinking: a) what a brilliant movie Princess Bride is; 2) how relevant the “Dread Pirate Roberts” idea is to branders; and 3) how many other lessons for us are hidden in this great film. Branding lesson 1:  Names matter.  Westley: No [...]

As an Ottawa naming and brand strategy consultant, I once thought the technology industry was the world’s biggest offender in the realm of unhelpful abbreviations. But then I started working with the Canadian federal government…. alphabet soup everywhere. My answer in one word: NOMO! The problem with acronyms / abbreviations / initialisms / alphabet soup [...]