An experiment in “un-branding” to promote community health Beg to Differ noticed this morning that Australia is planning to ban all logos and distinctive design elements from cigarette packaging. The point: to make them less attractive to smokers. The question: will it work? Generic packaging According to the UK Daily Mail, quoting the Australian newspaper: [...]

One of the Blog to Differ blogs we read every day, Brand New, has released its list of the best and worst brand re-designs for 2009.  And apart from quoting Beg to Differ’s Dennis Van Staalduinen (which obviously makes them brilliant and insightful),  it’s worth a look.  But before you do, read on for a few highlights. [...]

The first Beg to Differ Branding Field Trip. Last week, I blogged on Beg to Differ about the birth of my son. Thank you all for your best wishes and brilliant thoughts on this incredibly moving experience for my wife and other two kids. But on the silly side of my brain, the whole 3 days [...]

Breakfast Cereal brands that didn’t stand the test of time After yesterday’s post on Laser-Engraved Corn Flakes, Beg to Differ took a look at the Wikipedia list of breakfast cereals and noticed just how many of these cereals failed for one reason or another. Either they were meant to promote a short-lived movie, character, or cartoon, [...]

An open break-up letter to the Intel brand. Dearest Intel, This is hard. We had such a good thing going once, and in a lot of ways, I still love you. But, well, things have changed. You’ve changed. And I’m afraid you just don’t understand  why… [sniff] …I no longer want you inside. [sound of sobbing] [...]

Last week there was widespread (and agency-fuelled) speculation about the meaning of the mysterious “230″ campaign. AdAge managed to uncover that the source was General Motors, but not much beyond that. Well, this morning Twitter is abuzz with the answer: 230 is the EPA-verified mileage per gallon for the new Chevy Volt. (Translation for the [...]