Soldiers at attention: awright Twitter conscript, you’ve probably heard that Twitter has finally enabled a feature it calls “Retweet”. Well, after years of hacking together manual ReTweets – cutting and pasting, editing, shortening, and workarounds by Twitter partner applications like TweetDeck, you’d think this would be cause for great rejoicing among the weary soldiers of [...]

Are we really the brand we drive? A few minutes ago, while I was driving home from my son’s daycare Halloween parade (and yes, he wore his bat costume again) I got cut off on the road by an aggressive jerk. Weaving in and out of traffic, speeding, talking on a cell phone, throwing a [...]

Company makes dough on the Den while another eats it. Beg to Differ is going to focus on a beauty and the beast story of two hometown brands that showed up on Dragon’s Den last night, with very different results. One plucky little company made a pile of money from investors, while the other – [...]

Evidence for and against the term “Personal branding” isn’t new, but it seems to be a term that’s spiking upwards right now, pushed by an enthusiastic tribe of “personal brand experts” who are starting to throw their weight around – particularly in Social Media. They dominate every Twitter search on “branding” for example. But for me, [...]

Part 2 of the Chicken Sandwich series on product names Yesterday,  in “how to name a chicken sandwich“, Beg to Differ talked about the first steps in the process of naming the new Big Fresh chicken sandwich from KFC in Canada. Today, we tackle another big question we often get asked: why worry about names [...]

Part one of a series on product naming. So, after months of waiting, the baby is finally here. No, I don’t mean my actual baby – my wife and I are still waiting for the arrival of our third little bundle at the end of November. I’m talking about the new chicken sandwich Brandvelope named for KFC in [...]