The true job of “packaging” (hint: it’s not just to wrap stuff) Beg to Differ is focusing on a great blog post today by Seth Godin which asks a question we all need to ask ourselves: “does your packaging do its job”? But of course when Beg to Differ (and Seth)  thinks about “packaging” we [...]

Last week, we asked whether or not GM would be able to “go the distance” after creating a huge buzz surrounding the “What is 230?” campaign for the Chevrolet Volt (still not as good as 330). Since then, GM has done little to ease our minds. The foray into Internet marketing lacked information, timing, and [...]

Last Saturday, my brother Brent and I ran and rode OC Transpo buses all over Ottawa. Along the way, we (over) acted in soap opera, skateboarded, played croquet, danced around stripper poles (no nudity involved – this year), and ate really, really gross stuff. Not a normal Saturday for us or the more than 900 other [...]

Check it out! Microsoft with an advertisement that I might actually WANT to watch?! Sounds crazy, no? Sure, it doesn’t have Jerry Seinfeld and Bill Gates (not sure what was going on there) but it is current, edgy, and even goes so far as to poke fun at the ‘Soft! Whether you’re a Microsoft junkie, [...]

The City of Toronto has been quietly running a campaign to re-brand Toronto.ca. The city is asking for thoughts and suggestions from Torontonians, but from what I can see, this effort has been minimal and fruitless. This ain’t the way to run a city or a Web site – or a brand. Our quibbles with [...]