Company makes dough on the Den while another eats it. Beg to Differ is going to focus on a beauty and the beast story of two hometown brands that showed up on Dragon’s Den last night, with very different results. One plucky little company made a pile of money from investors, while the other – [...]

Ten days ago, I wrote  10 days to Interbrand top 100 brands & 10 reasons to care. Well Friday (three days earlier than adverstised), the results came in. And if you have time, you can read full results and commentary at two sites: 1) Interbrand and 2) Business Week. But I’ll warn you, it’s a lot of [...]

On the topic of choosing spokespersons for your brand wisely, here’s a photo of a poster in the window of a bank in Italy – sent today by our own Lauren Hughes. It made me laugh hard. Apparently Homer isn’t alone: all the Simpsons get their own card. Of course, in North America, Homer has [...]

Those pesky Swiss are at it again. In a tongue-in cheek June post, I ranted a bit about how I was mad at Switzerland for being so much better than my country Canada at building global brands. Well now my favourite brand strategy blog in the world brandchannel.com has taken up the cause with this [...]

We’ve compiled a list of the 25 worst acronyms, and yesterday we showed you that tag lines need to help people. We’ve also covered more municipal tag lines and other local examples. But now, here’s a list of 25 useless tag lines from brands that should know better. 25 useless taglines Note: most of these [...]

Registration has just opened for the August edition of our successful Beg to DIFFER Brand Strategy Boot Camp – brought to you by the Ottawa Centre for Research and Innovation (OCRI) and Brandvelope Consulting. Register here at the OCRI Web site. This  boot camp is for all managers and executives with marketing, PR, or communication responsibility–whether in [...]