(NOMO part 4 of a series of 4) Don’t blame John Mc Cain. Or at least don’t blame him for his problems with “alphabet soup”. Most acronyms are actually “nomonyms” – our word for unhelpful abbreviations, to which we say “NOMO!” We also discussed initialisms like “IBM” – which are also usually a really bad [...]

(Part 3 of a 4-part NOMO series about abbreviated brand names) Right, so this week we’ve dealt with nomonyms, our term for any unhelpful abbreviated names, initialisms like IBM, and whether they can be a brand at all. And later we’ll deal with the 25 worst acronyms of all time. But first: acronyms. And here’s my [...]

I’m a few weeks late on this one, but I still couldn’t resist. The AIG brand is dying. Massive debt, government bailouts, and huge executive bonuses, coupled with excessive media coverage and concern on the part of taxpayers everywhere, has left the brand on the brink of collapse. So, how does AIG respond? By removing [...]