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Scaramouche! Scaramouche! Are the Muppets back to stay?

Has Disney finally figured out how to deal with the Muppets? Yesterday, Beg to Differ introduced you to the brilliant new Bohemian Rhapsody parody from the Muppets – but with no brand focused commentary at all. Since then, we’ve realized that the big story here isn’t the video itself (or the others we’ve included below). [...]

Favourite blog posts of 2009: October & November

Part 3 of our series on our favourite posts of 2009″ October and November held a few more pleasant surprises for us here at Beg to Differ – from our Chicken Sandwich series to our first Slideshare cross-over hit, to  a Seussian Twitter phenomena, we continue to be surprised by the enthuisiastic response of our [...]

Bad branding in orbit: Guy Laliberté soars while his cause brand drops

Guy Laliberté has always had his head among the stars. But all this week, the French-Canadian founder of Cirque du Soleil – and #562 on the Forbes list of wealthiest people – is actually circling the earth as a paid tourist aboard the International Space Station. And true to form, he’s using the opportunity to do [...]

Mortal peril: the unholy temptation of descriptive names

My family and I walk by this tiny church on our way to the grocery store all the time. And while I’d always noticed the odd architecture of the place, it was only recently that I took a second look and was struck by the name. Big promise + tiny package = big let-down Now [...]

10 Highlights from the 2009 Best Global Brands list

Ten days ago, I wrote  10 days to Interbrand top 100 brands & 10 reasons to care. Well Friday (three days earlier than adverstised), the results came in. And if you have time, you can read full results and commentary at two sites: 1) Interbrand and 2) Business Week. But I’ll warn you, it’s a lot of [...]

25 meaningless tag lines

We’ve compiled a list of the 25 worst acronyms, and yesterday we showed you that tag lines need to help people. We’ve also covered more municipal tag lines and other local examples. But now, here’s a list of 25 useless tag lines from brands that should know better. 25 useless taglines Note: most of these [...]