Ten days ago, I wrote  10 days to Interbrand top 100 brands & 10 reasons to care. Well Friday (three days earlier than adverstised), the results came in. And if you have time, you can read full results and commentary at two sites: 1) Interbrand and 2) Business Week. But I’ll warn you, it’s a lot of [...]

This happens to me a few times every week: I’m standing at a store or restaurant, getting customer service by phone, or buying something online, and suddenly I’m faced with a dazzling, badly organized array of choices like this menu board at an Ottawa area Dairy Queen Brazier (no comment on that name for today). [...]

We’ve compiled a list of the 25 worst acronyms, and yesterday we showed you that tag lines need to help people. We’ve also covered more municipal tag lines and other local examples. But now, here’s a list of 25 useless tag lines from brands that should know better. 25 useless taglines Note: most of these [...]

When I was in Korea a few years back, I was struck that even in cities where very few people spoke English, “upscale” stores always had an English tagline under an English name. But the words didn’t seem to matter: most were incomprehensible, vague, or with uninteded double entendres (as below). Weirdly, these businesses seemed to have taglines simply for the sake of filling [...]

Registration has just opened for the August edition of our successful Beg to DIFFER Brand Strategy Boot Camp – brought to you by the Ottawa Centre for Research and Innovation (OCRI) and Brandvelope Consulting. Register here at the OCRI Web site. This  boot camp is for all managers and executives with marketing, PR, or communication responsibility–whether in [...]

Here we go again. In June, we blogged about Pizza Hut experimenting with becoming “The Hut” (Pizza Hut drops the Pizza.. again - spoiler alert, Jabba was not pleased). Now Radio Shack, fresh off its announcement that Lance Armstrong will represent it (blog entry here), has announced that on August 6, it will be rebranding as – wait for [...]