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Bad brand names: don’t “Hav-a-Nap” at the switch

Would you want this place on your Visa bill? Over the next weeks, Beg to Differ will be presenting some examples of brand names that are just bad – for a number of reasons. Today’s example is something we spotted over the weekend… The Hav-A-Nap Motel This bad brand – which, yes, also has a [...]

Favourite blog posts of 2009: October & November

Part 3 of our series on our favourite posts of 2009″ October and November held a few more pleasant surprises for us here at Beg to Differ – from our Chicken Sandwich series to our first Slideshare cross-over hit, to  a Seussian Twitter phenomena, we continue to be surprised by the enthuisiastic response of our [...]

Brand builders: how to be human in five easy steps

Humans beat dinosaurs every time. Yesterday, our post about how American Airlines fired Mr. X – an employee who had the gall to (gasp) engage with a customer – generated a fair bit of engagement of its own. We were also shocked and pleased that our accompanying PowerPoint deck was chosen as one of the [...]

Mortal peril: the unholy temptation of descriptive names

My family and I walk by this tiny church on our way to the grocery store all the time. And while I’d always noticed the odd architecture of the place, it was only recently that I took a second look and was struck by the name. Big promise + tiny package = big let-down Now [...]

10 Highlights from the 2009 Best Global Brands list

Ten days ago, I wrote  10 days to Interbrand top 100 brands & 10 reasons to care. Well Friday (three days earlier than adverstised), the results came in. And if you have time, you can read full results and commentary at two sites: 1) Interbrand and 2) Business Week. But I’ll warn you, it’s a lot of [...]

The great brain freeze: the perils of too much ice cream… or choice

This happens to me a few times every week: I’m standing at a store or restaurant, getting customer service by phone, or buying something online, and suddenly I’m faced with a dazzling, badly organized array of choices like this menu board at an Ottawa area Dairy Queen Brazier (no comment on that name for today). [...]