Another revolution from Apple? This one’s alive. Just when you think the god-like product development powers of Steve Jobs couldn’t go any further, he launches a product that creates life itself. Let the hyperbole begin! Behold: the ChiaPad. “I really cannot say enough about this latest miraculous, life-affirming, intuitive, and super, super green device, so I [...]

Are we really the brand we drive? A few minutes ago, while I was driving home from my son’s daycare Halloween parade (and yes, he wore his bat costume again) I got cut off on the road by an aggressive jerk. Weaving in and out of traffic, speeding, talking on a cell phone, throwing a [...]

With an involuntary guest appearance from Chris Brogan (thanks Chris!) In Monday’s post, I  critiqued the term “Personal Branding” which generated a fairly lively discussion – including input from the patron saint of “Personal Brand Experts” Dan Schawbel. But it got me thinking about some basic terminology I use all the time – in particular the [...]

Yesterday, I blogged about the Interbrand 2009 list of 100 Best Global Brands and how it showed that Google was getting big, and I mean silly-big, fast. I mused about how this might impact their ability to deliver on their internal motto: “

In 2002, I read the first edition of the book The 22 Immutable Laws of Branding by the legendary Al Ries and his daughter Laura. It changed my life. But it got me thinking… One law to rule them all I’ve been mulling over the 22 laws the book posits. All of them are thought [...]

On the topic of choosing spokespersons for your brand wisely, here’s a photo of a poster in the window of a bank in Italy – sent today by our own Lauren Hughes. It made me laugh hard. Apparently Homer isn’t alone: all the Simpsons get their own card. Of course, in North America, Homer has [...]